Hankook Tire strengthens digital transformation through collaboration with Amazon Web Services

• Application of AWS cloud platform to advance compound characteristic prediction technology secures future-oriented innovation by applying digital technologies to develop tires that deliver the best performance

Seoul, Korea, Feb. 11, 2020 – In order to strengthen innovative models, leading global tire company Hankook Tire is partnering with Amazon Web Services (AWS) to incorporate more digital technologies such as artificial intelligence and big data.

Hankook Tire recently developed a Virtual Compound Design (VCD) system, which predicts the characteristics of tire compounds and finds an optimal combination through artificial intelligence analysis. The AWS Cloud platform will enable Hankook to store, process, and analyze huge amounts of data such as that gathered from the VCD system.

“As we continue to drive our technological strategy, collaborating with AWS will enable Hankook to further strengthen these efforts,” said Soo Il Lee, COO, Hankook Tire. “The introduction of AWS to our processes underscores Hankook Tire’s commitment to innovation, further bringing technology to the core of our business as a leading global automotive company.”

AWS provides a secure and reliable bulk data analytics platform as well as innovative solutions for manufacturers seeking new business.

Through the collaboration with AWS, Hankook will actively introduce high-tech digital solutions such as the machine learning platform "Amazon SageMaker" to strengthen cooperation with AWS to develop tires that have the best performance. Amazon SageMaker is a fully managed service that provides developer and data scientists with the ability to build, train, and deploy machine learning models quickly. SageMaker removes the heavy lifting from each step of the machine learning process to make it easier to develop high quality models.

Hankook has been consistently increasing efforts to strengthen its future competitiveness through technology-based innovation, along with its mission change in May 2019. The company is securing future-oriented innovative technology by utilizing its global R&D network built around its high-tech facility, the HANKOOK TECHNODOME. This will allow Hankook to focus on quality growth and strengthen competitiveness of its tire business as well as will enhance its new growth drive system which is centered on technology, brand and network.