Hankook Tire wins the Red Dot Award 2019 for its new UHP Ventus S1 evo 3 tire

• Recognized as the winner of Product Design at Red Dot Award 2019 for its new UHP flagship tire, Ventus S1 evo 3
• Acknowledged by world-renowned design awards for Hankook Tire’s excellence in tire design

March 26, 2019 (Seoul, Korea) – Global leading premium tire maker Hankook Tire (President & CEO Hyun Bum Cho)’s new Ventus S1 evo 3 (K127) tire was named at the Red Dot Award: Product Design 2019, an award for high design quality.

The award-winning Ventus S1 evo 3 (K127) is a new UHP flagship tire that provides top-notch dry and wet handling performance as well as comfort. Highly stiff outside shoulder and in-outside dual pitch reduce noise and enhance performance in wet and dry surfaces. Also, the interlocking outside grooves assure wet grip and avoid hydroplaning on slick surfaces, while securing dry handling performance. However, high fuel-efficiency and safety are not lost in the excellent performance, making the Ventus S1 evo 3 an ideal choice for drivers who prioritize safety, mileage and outstanding handling stability.

Hankook Tire’s Hyun Bum Cho said, “We are delighted to be honored again at the Red Dot Design Award,” adding, “With the addition of Ventus S1 evo 3 this year, following previous year’s multiple wins from the Red Dot Award, Hankook Tire will continue the journey to promote our excellence in product design and further strengthen our premium brand asset around the globe.”

Red Dot Award: Product Design, one of the world’s most prominent design awards, evaluates the design of some best products created every year. According to the motto “In search of good design and innovation”, winners of the Red Dot Award are selected based on comprehensive evaluation of high design quality including degree of innovation, functionality, durability and ecological compatibility.

Since 2001, Hankook Tire has been winning a series of awards from the Red Dot Award. The studless winter tire, I FIT, and the futuristic concept tire Dyna SYNC were recognized at the Red Dot Award at 2017 and 2016. In 2015, Hankook Tire’s Boostrac concept tire was designated as the ‘Best of the Best’. With the addition of Ventus S1 evo 3 to the winner this year, Hankook Tire’s innovative tires have achieved significant accomplishments.