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Hankook Tire Company | Hankook Tire Global official site

Company Overview Company Overview Global Network Global Automotive Partnership Media Center Awards Brand Identity Media Center Home Company Company Overview Hankook Tire & Technology drives persistent innovation to take a leap forward as a global top-tier company paving the way for the future of driving. Vision The Future Driving Innovator Hankook Tire & Technology will transform itself into 'The Future Driving Innovator' that realizes future driving through persistent innovation. We are a global leader paving the way for the global tire industry with premium brands, high-tech leadership, and ESG management with integrity. Since its inception in 1941, Hankook Tire & Technology has grown into a global leader paving the way for the global tire industry through daring challenges and astonishing innovations. We will continue to take a step forward as a global top-tier company leading the way for the future automotive industry by further reinforcing our world-renowned premium brands and high-tech leadership, and actively practicing ESG management designed to fulfill our corporate social responsibilities. Strategic Directions Organic & Inorganic Growth To achieve sustainable growth and development, we will actively pursue both inorganic growth strategy such as M&A, JV, and Off-take agreement as well as organic growth strategy. Additionally, we will revisit the roles of the eight Global Plants and maximize operational excellence based on the organic and Inorganic growth strategies. First Tier in Europe & North America To provide customers with the best products and services at right time right place, we will optimize Supply Chain Management operations and enhance our brand position. In particular, we will actively expand our production and distribution infrastructure in North America and Europe, which are leading market of the global automotive industry. Profitable Portfolio To maximize profitability, we will improve product, brand, inch, and customer mix and continue to promote activities to secure cost competitiveness. We will diversify the business structure to create sustainable profits as we improve our business portfolio more on distribution and specialty tire segment. Global Hankook Key Figures We supply a variety of high-quality tires to over 160 countries around the globe to provide a safe and dynamic driving experience. Hankook Tire & Technology produces 102 million high-quality tires per annum and supplies them to 160 countries throughout the world. In addition, over 20,000 employees work at our business establishments located around the world, working hard to offer the best products and services to our customers. 102M TiresProduction capacity 40Global network 8Production base 160 CountriesExport destinations 20K PersonsNumber of employees Sustainability ESG Management We practice systematic ESG management at a global level to transform into a world-renowned ESG leader. For systematic ESG management, the ESG management committee leads the way in developing an ESG management system, policies, and detailed strategies to fully practice them. Through the successful implementation of ESG management, we will not only fulfill our corporate social responsibilities, but also step forward as an outstanding company paving the way for the global ESG trend. Mid/long-term greenhouse gas reduction goals Reduction of the basic unit of GHG emissions in 2030 compared to 201315% Reduction of GHG emissions in 2050 compared to 2018 50% Business Portfolio Business Principle We provide the value of high technology and premium brands based on the extensive network we have built throughout the world. We have established production, R&D, sales, marketing, and a communication network around the world as part of our efforts to provide the finest products and services tailored to the characteristics of each region. In addition, we are strategically operating three global premium tire brands of 'Hankook', 'Laufenn' and 'Kingstar'. Global Presence 4 Regional headquarters(As of the end of 2020) 8 Production base(As of the end of 2020) 5 Technical center(As of the end of 2020) 46 Branch/subsidiary(As of the end of 2020) Brand Portfolio Hankook As one of the leading brands of Hankook Tire & Technology, it operates sub-brands by vehicle types and product categories. We are serving our customers globally with sub-brands, such as iON (dedicated EV tires), Ventus (premium tires), Dynapro (SUV tires), Kinergy (comfort tires), Vantra (van tires), Winter i*cept (winter tires), and Smart (truck and bus tires). * Main product groups Laufenn Laufenn, which has been created to provide drivers with an economical driving experience, stems from the German word 'Laufenn', which denotes 'to run', and fulfills the needs of consumers who embody a simple yet sophisticated lifestyle. We manage various brands such as Z FIT, S FIT (high performance and sport product group), G Fit (product group for general passengers), X Fit (LT&SUV product group), and I Fit (winter product group). * Main product groups Kingstar Kingstar manages a product brand called 'Road Fit', which means 'the most ideal tires for the road'. * Main product groups Milestone Achievement 2023 Hankook is exclusive technical partner and tire supplier of the ABB FIA Formula E World Championship Season 9 Hankook is official technnical partner and exclusive tire supplier of Lamborghini Super Trofeo Hankook Tire supplies original equipment tires for Volkswagen's Electric Vehicle 'ID.Buzz' and 'ID.Buzz Cargo' Hankook Tire supplies original equipment tires for Chinese EV Brand Leapmotor's 'C11' and BYD's 'T4K' Hankook Tire's Hungarian Plant Earns "ISCC PLUS" International Certification 2022 Transferred to DJSI World for 7 consecutive years Supplied tires for Audi's first compact electric SUV 'Q4 e-Tron' Opened Asia's largest test track 'Hankook Technoring' Published the Corporate Governance Charter Supplied tires for BMW's first pure electric Gran Coupe 'i4' Selected as S&P Global '2022 Sustainability Annual Report' Gold Class 2021 Celebrated the 80th anniversary Took a leap forward as the 6th in global tire company ranking Began to supply tires for new Audi electric sports car 'e-tron GT' Began to supply tires for new Volkswagen electric SUV 'ID.4' Selected as the 'Tire Manufacturer of the Year' by Auto Bild, a European automobile magazine 2020 Relocated headquarters to Pangyo Technoplex Acquired Platinum grade in the EcoVadis ESG evaluation Began to supply tires for Porsche's 'Taycan' Supply Tires for New Vehicles like RS6 Avant and Audi RS7 Sportsback Entered into a partnership agreement for exclusive supply of tires for New Formula E 22/23 season 2019 Changed company name to Hankook Tire & Technology Co., Ltd. Opened the Digital Future Innovation Center (entered into an agreement with KAIST) Began to supply tires for Porsche 'Cayenne' Began to supply tires for 'New Audi SQ8' 2018 Launched 'Kinergy AS ev', a tire designed exclusively for second-generation EVs Acquired Reifen-Müller, a leading premium tire retailer in Germany 2017 Completed building the Tennessee plant in the U.S. Opened the European test center Technotrack for winter tires Acquisition of the Australian tire company, Jax Tyres 2016 Completed building Technodome for the new central research center of Hankook Tire Began to supply tires for new BMW 'New 7 Series' Established Hankook Donggeurami Partners a standard workplace for the disabled Formed a marketing partnership with Real Madrid Incorporated into Dow Jones Sustainability Index World (DJSI World) 2011 – 2015 2015Began to supply tires for new Porsche 'Macan' Won the Grand Prize at the Red Dot Award Design Concept 2015 2014Launched the global strategic brand 'Laufenn' 2013Held the completion ceremony for building plants in Chongqing, China, and Indonesia Began to supply tires for Mercedes-Benz 'New S-Class' 2012Began to officially sponsor the UEFA Europa League Began to supply tires for BMW 'New 3 Series' 2011Selected as an official tire supplier for DTM 2001 – 2010 2008Completion building the Hungary Plant Selected as an official tire supplier for Audi 2005Opened the T'Station Completion building the Geumsan Test Trac(G'Trac) 2004Announced new CI 2001Completion building the European Distribution Center (EDC) 1991 – 2000 1999Completion building the Jiaxing Plant and Jiangsu Plant in China 1998Established the China Technical Center (CTC) 1997Established the Europe Technical Center (ETC) Completed building the Geumsan Plant in Korea 1992Established the America Technical Center (ATC) 1979 – 1990 1985Built the first driving test track in the tire industry in Korea 1983Acquired KS mark for all types of radial tires 1982Established the Hankook Tire R&D Center 1981Established a local subsidiary in the United States 1979Completed building the Daejeon Plant 1941 – 1978 1974Developed the first radial tire for passenger cars in Korea Recorded exports in excess of 10 million USD 1962Began exporting overseas to Pakistan for the first time 1953Changed the company name to ⟨Diaya Korea Co., Ltd.⟩ 1941Began as ⟨Chosun Daiya Industrial⟩ Hankook Tire & Technology drives persistent innovation to take a leap forward as a global top-tier company paving the way for the future of driving. Vision The Future Driving Innovator Hankook Tire & Technology will transform itself into 'The Future Driving Innovator' that realizes future driving through persistent innovation. We are a global leader paving the way for the global tire industry with premium brands, high-tech leadership, and ESG management with integrity. Since its inception in 1941, Hankook Tire & Technology has grown into a global leader paving the way for the global tire industry through daring challenges and astonishing innovations. We will continue to take a step forward as a global top-tier company leading the way for the future automotive industry by further reinforcing our world-renowned premium brands and high-tech leadership, and actively practicing ESG management designed to fulfill our corporate social responsibilities. Strategic Directions Organic & Inorganic Growth To achieve sustainable growth and development, we will actively pursue both inorganic growth strategy such as M&A, JV, and Off-take agreement as well as organic growth strategy. Additionally, we will revisit the roles of the eight Global Plants and maximize operational excellence based on the organic and Inorganic growth strategies. First Tier in Europe & North America To provide customers with the best products and services at right time right place, we will optimize Supply Chain Management operations and enhance our brand position. In particular, we will actively expand our production and distribution infrastructure in North America and Europe, which are leading market of the global automotive industry. Profitable Portfolio To maximize profitability, we will improve product, brand, inch, and customer mix and continue to promote activities to secure cost competitiveness. We will diversify the business structure to create sustainable profits as we improve our business portfolio more on distribution and specialty tire segment. Global Hankook Key Figures We supply a variety of high-quality tires to over 160 countries around the globe to provide a safe and dynamic driving experience. Hankook Tire & Technology produces 102 million high-quality tires per annum and supplies them to 160 countries throughout the world. In addition, over 20,000 employees work at our business establishments located around the world, working hard to offer the best products and services to our customers. 102M TiresProduction capacity 40Global network 8Production base 160 CountriesExport destinations 20K PersonsNumber of employees Sustainability ESG Management We practice systematic ESG management at a global level to transform into a world-renowned ESG leader. For systematic ESG management, the ESG management committee leads the way in developing an ESG management system, policies, and detailed strategies to fully practice them. Through the successful implementation of ESG management, we will not only fulfill our corporate social responsibilities, but also step forward as an outstanding company paving the way for the global ESG trend. Mid/long-term greenhouse gas reduction goals Reduction of the basic unit of GHG emissions in 2030 compared to 201315% Reduction of GHG emissions in 2050 compared to 2018 50% Business Portfolio Business Principle We provide the value of high technology and premium brands based on the extensive network we have built throughout the world. We have established production, R&D, sales, marketing, and a communication network around the world as part of our efforts to provide the finest products and services tailored to the characteristics of each region. In addition, we are strategically operating three global premium tire brands of 'Hankook', 'Laufenn' and 'Kingstar'. Global Presence 4 Regional headquarters(As of the end of 2020) 8 Production base(As of the end of 2020) 5 Technical center(As of the end of 2020) 46 Branch/subsidiary(As of the end of 2020) Brand Portfolio Hankook As one of the leading brands of Hankook Tire & Technology, it operates sub-brands by vehicle types and product categories. We are serving our customers globally with sub-brands, such as iON (dedicated EV tires), Ventus (premium tires), Dynapro (SUV tires), Kinergy (comfort tires), Vantra (van tires), Winter i*cept (winter tires), and Smart (truck and bus tires). * Main product groups Laufenn Laufenn, which has been created to provide drivers with an economical driving experience, stems from the German word 'Laufenn', which denotes 'to run', and fulfills the needs of consumers who embody a simple yet sophisticated lifestyle. We manage various brands such as Z FIT, S FIT (high performance and sport product group), G Fit (product group for general passengers), X Fit (LT&SUV product group), and I Fit (winter product group). * Main product groups Kingstar Kingstar manages a product brand called 'Road Fit', which means 'the most ideal tires for the road'. * Main product groups Milestone Achievement 2023 Hankook is exclusive technical partner and tire supplier of the ABB FIA Formula E World Championship Season 9 Hankook is official technnical partner and exclusive tire supplier of Lamborghini Super Trofeo Hankook Tire supplies original equipment tires for Volkswagen's Electric Vehicle 'ID.Buzz' and 'ID.Buzz Cargo' Hankook Tire supplies original equipment tires for Chinese EV Brand Leapmotor's 'C11' and BYD's 'T4K' Hankook Tire's Hungarian Plant Earns "ISCC PLUS" International Certification 2022 Transferred to DJSI World for 7 consecutive years Supplied tires for Audi's first compact electric SUV 'Q4 e-Tron' Opened Asia's largest test track 'Hankook Technoring' Published the Corporate Governance Charter Supplied tires for BMW's first pure electric Gran Coupe 'i4' Selected as S&P Global '2022 Sustainability Annual Report' Gold Class 2021 Celebrated the 80th anniversary Took a leap forward as the 6th in global tire company ranking Began to supply tires for new Audi electric sports car 'e-tron GT' Began to supply tires for new Volkswagen electric SUV 'ID.4' Selected as the 'Tire Manufacturer of the Year' by Auto Bild, a European automobile magazine 2020 Relocated headquarters to Pangyo Technoplex Acquired Platinum grade in the EcoVadis ESG evaluation Began to supply tires for Porsche's 'Taycan' Supply Tires for New Vehicles like RS6 Avant and Audi RS7 Sportsback Entered into a partnership agreement for exclusive supply of tires for New Formula E 22/23 season 2019 Changed company name to Hankook Tire & Technology Co., Ltd. Opened the Digital Future Innovation Center (entered into an agreement with KAIST) Began to supply tires for Porsche 'Cayenne' Began to supply tires for 'New Audi SQ8' 2018 Launched 'Kinergy AS ev', a tire designed exclusively for second-generation EVs Acquired Reifen-Müller, a leading premium tire retailer in Germany 2017 Completed building the Tennessee plant in the U.S. Opened the European test center Technotrack for winter tires Acquisition of the Australian tire company, Jax Tyres 2016 Completed building Technodome for the new central research center of Hankook Tire Began to supply tires for new BMW 'New 7 Series' Established Hankook Donggeurami Partners a standard workplace for the disabled Formed a marketing partnership with Real Madrid Incorporated into Dow Jones Sustainability Index World (DJSI World) 2011 – 2015 2015Began to supply tires for new Porsche 'Macan' Won the Grand Prize at the Red Dot Award Design Concept 2015 2014Launched the global strategic brand 'Laufenn' 2013Held the completion ceremony for building plants in Chongqing, China, and Indonesia Began to supply tires for Mercedes-Benz 'New S-Class' 2012Began to officially sponsor the UEFA Europa League Began to supply tires for BMW 'New 3 Series' 2011Selected as an official tire supplier for DTM 2001 – 2010 2008Completion building the Hungary Plant Selected as an official tire supplier for Audi 2005Opened the T'Station Completion building the Geumsan Test Trac(G'Trac) 2004Announced new CI 2001Completion building the European Distribution Center (EDC) 1991 – 2000 1999Completion building the Jiaxing Plant and Jiangsu Plant in China 1998Established the China Technical Center (CTC) 1997Established the Europe Technical Center (ETC) Completed building the Geumsan Plant in Korea 1992Established the America Technical Center (ATC) 1979 – 1990 1985Built the first driving test track in the tire industry in Korea 1983Acquired KS mark for all types of radial tires 1982Established the Hankook Tire R&D Center 1981Established a local subsidiary in the United States 1979Completed building the Daejeon Plant 1941 – 1978 1974Developed the first radial tire for passenger cars in Korea Recorded exports in excess of 10 million USD 1962Began exporting overseas to Pakistan for the first time 1953Changed the company name to ⟨Diaya Korea Co., Ltd.⟩ 1941Began as ⟨Chosun Daiya Industrial⟩ Downloads Company Introduction Eng

Driving Emotion | Hankook Tire Global official site

Driving Emotion Motorsport Driving Emotion Home Experience Driving Emotion Hankook Tire's premium brand, Hankook Hankook, Hankook Tire's top premium brand explores driving innovation built upon cutting-edge technology to redefine the mobility landscape of the future. A special experience beyond mobility, Driving Emotion 'Driving Emotion', designed to progress beyond simple movement into creating unique experiences in our daily life, portrays Hankook Tire's commitment towards providing the best-in-class driving experience on account of the driver's emotion. Through a variety of activities associated with the core concepts of High Technology, Future Innovation, and Premium Brand, we unveil the unprecedented Driving Emotion to the world. High Technology Leader of the mobility industry of the future Along with the advancement of mobility technology, the tires will continue to grow ever more important as the key components of driving. Hankook Tire will offer a remarkable experience in which the car and the driver will unite as one with its innovative, cutting-edge tire technology to redefine the mobility industry of the future. Future Innovation The challenge of new opportunities Even in the mobility landscape of the future where vehicles and all objects are interconnected, tires can provide the most accurate key driving information to create a completely new experience. To this end, Hankook Tire rises to the challenge of new opportunities, going beyond the limits of current tires in various fields. Premium Brand Innovation to reshape everyday 'mobility' To make every moment of travel with Hankook Tire more special, we work in collaboration with global premium brands and engage across various marketing activities, thereby planting the value and meaning of Driving Emotion in everyone's life. High Technology Electrified, Hankook Even in EVs, which have emerged as the key to future mobility, driving remains significant as the essence of tires. From comfort and relaxation as well as the pride of enabling the ultimate performance of vehicles, the innovative sensibility felt while traveling in EVs completes the true essence of driving. Hankook Tire's EV tires do not only support heavy load compared to conventional tires but also offer the friction and grip force of a higher standard to deliver powerful acceleration to the road surface without any loss. They are technology-intensive tires that come with low-noise technology as engine noise has disappeared. Furthermore, we have launched the 'Electrified, Hankook' campaign to allow our customers to learn Hankook Tire's cutting-edge technology, quality, and eco-conscious policies for EVs that will shape the future of mobility. As a reliable partner of global premium EVs and an overwhelming leader in the EV tire market, we spread our message beyond technology to the world. Motorsports Motorsports provide us with the thrilling fever of dashing cars. However, it is also a venue defined by grueling challenges for tires to consistently push beyond their limits under extreme driving conditions. As a sponsor of a variety of motorsports competitions at home and abroad, we race towards the great potential of tires. We stand witness to the stunning records of all drivers across the world to create a new chapter in the driving culture. Learn More Future Innovation Design Innovation Hankook Tire is always at the center stage of future driving brought by Design Innovation. Design Innovation is our global innovation project geared towards studying the future driving trends and proposing a wide range of mobility options. Built upon our firm design philosophy of 'the essence of mobility begins with tires', we bring innovation to driving that begins with tires. From the development of concept tire in 2012 to the proposal of a mobility concept suitable for the future smart city with the 'Urban Reshaping' environment in 2022, the company is redesigning the future driving. Learn More Premium Brand Sports Sponsorship UEFA Europa League Since 2012, Hankook Tire has been an official sponsor of the 'UEFA Europa League', the largest tournament for European football clubs. The spirit of 'Winning Innovation', the very source of Driving Emotion, will give life to the stadium full of players with a burning passion and a thunderous roar of spectators. Brand Collaboration End-of-Life Tire Upcycling Project Hankook Tire launched a project to recycle waste tires, which are generated every year in billions of units, in order to create a sustainable future for all together with our customers. As the first step of that, Hankook Tire collaborated with Musinsa's shoe brand, YASE to carry out the 'Upcycling Shoes Project' to recycle waste tires in 2021. In 2022, Hankook Tire collaborated with tire upcycling shoe brand 'Tread & Groove' to introduce recycled sneakers 'HK Groovy' by applying waste tires to the sole (outsoles) of shoes. Hankook Tire will continue to make meaningful progress in considering the future of the global environment together with various shoe brands. Hankook Tire X YASE 'Upcycling Shoes Project' Hankook Tire X Tread & Groove 'Upcycling Sneaker Production Project' Premium Fashion Collection As a part of our brand build-up activities, Hankook Tire is collaborating with a variety of different brands so that many customers can experience the Hankook brand in more diverse environments as well as when purchasing tires. Together with SYSTEM, a chic mood casual brand, the company introduced the '22 FW New Movement Collection, a new interpretation of Hankook Tire's leading image of High Technology, Premium, and EV tires as fashion. This premium line reinterprets the innovative, high-performance brand image of Hankook Tire, which became the official sponsor of Formula E, the world's largest electric vehicle racing competition, into a free and wearable look. In the future, the company will continue to carry out new and diverse activities so that many customers can enjoy a more diverse brand experience. More Articles Brand People & Culture Long-Time Partner of the UEFA Europa League High-Tech Brand Mobility Culture Hankook Tire and Formula E Deliver a New Motorsport Experience Brand Design People & Culture Creating Brand Familiarization through 'Collaboration' High-Tech Brand Mobility Culture The Intrinsic Value of EV enjoyed with iON High-Tech Mobility Culture EV Tires: Advancement Achieved Through Testing Brand Design Tire wear story Brand Design People & Culture Collaboration – A key to Building Brand Value

Winter i cept & i Pike Tires - Winter Tire Brand | Hankook Tire Global Official Website

Innovative Winter Technology Excellent control in snow Winter I*Cept and Winter I*Pike are Hankook Tire's winter tire brands that ensure safe driving on snow and ice-covered roads. Winter tires born out of countless tests They are the ultimate winter tires born out of countless tests on the technology designed to maintain control on the road surface in the harsh environment of 'Technotrac', our own test facility in Ivalo, Finland. The final touch for safe and enjoyable winter driving Our unique compounds and materials deliver a powerful grip force, braking power, and balance, thereby enabling delightful winter driving. A reliable winter partner for premium cars In acknowledgment of our verified technology of maintaining control on the road surface as well as superb quality, our new tires are mounted on the premium cars of Mercedes-Benz, BMW, and Audi. “A winter tire that has obtained the 'Exemplary' grade” - Auto Bild Test Result - Line-up Winter i*cept evo3 Winter perfection in all conditions Winter M+S 3PMS Snow Ice Winter i*pike RS2 The new specialty for the northern winter Winter M+S 3PMS Snow Ice Winter i*cept IZ3 Confident driving and durability for extreme winter Winter M+S 3PMS Snow Ice Wet Mileage RR Learn More Learn More Learn More Learn More Learn More Innovative Winter Technology Excellent control in snow Winter I*Cept and Winter I*Pike are Hankook Tire's winter tire brands that ensure safe driving on snow and ice-covered roads. Winter tires born out of countless tests They are the ultimate winter tires born out of countless tests on the technology designed to maintain control on the road surface in the harsh environment of 'Technotrac', our own test facility in Ivalo, Finland. The final touch for safe and enjoyable winter driving Our unique compounds and materials deliver a powerful grip force, braking power, and balance, thereby enabling delightful winter driving. A reliable winter partner for premium cars In acknowledgment of our verified technology of maintaining control on the road surface as well as superb quality, our new tires are mounted on the premium cars of Mercedes-Benz, BMW, and Audi. “A winter tire that has obtained the 'Exemplary' grade” - Auto Bild Test Result - Line-up Winter i*cept evo3 Winter perfection in all conditions Winter M+S 3PMS Snow Ice Winter i*pike RS2 The new specialty for the northern winter Winter M+S 3PMS Snow Ice Winter i*cept IZ3 Confident driving and durability for extreme winter Winter M+S 3PMS Snow Ice Wet Mileage RR Learn More Learn More Learn More Learn More Learn More