Hankook Tire Wins Best Fan Experience Award for the Second Time in Formula E Season 11

- Draws around 50,000 fans to the Fan Village, securing the accolade for the second time since Season 9
- Recognized for advancing Formula E’s global reach with unique content showcasing innovative EV tire technology
- Highlights technology leadership in future motorsports through multiple collaborations with Formula E

Seoul, Korea, August 6, 2025 — Global leading tire company Hankook Tire & Technology (Hankook Tire), the exclusive tire supplier and official partner of the ABB FIA Formula E World Championship, has been named the winner of the “Best Fan Experience of the Year” award for Season 11.

This season, Hankook Tire once again stood out with a bold and innovative marketing campaign showcasing its most advanced EV racing tire technology. As part of Formula E’s official fan festival program, the Fan Village, Hankook Tire attracted around 50,000 visitors across race venues in the U.S., Germany, and London, earning recognition as the most fan-engaging partner brand and securing its second win following Season 9.

Hankook Tire was highly praised for strengthening its connection with global motorsport fans both on-site and online through immersive content built on its innovative EV tire technology, contributing to the broader popularization of Formula E worldwide. During race weekends, the company set up branded booths featuring its iON tire lineup – the world’s first full-range EV tire brand – including DS PENSKE’s DS N°8 car fitted with the iON race tires, highlighting the brand’s top-tier technological leadership.

Fans were also invited to participate in a variety of interactive experiences, including digital racing games, paper helmet crafting, and themed photo zones. Online events rewarded participating fans with race-day tickets, creating multiple touchpoints for fans to engage with the Hankook brand and experience the excitement of Formula E up close.

In April, during the 2025 Miami E-Prix, Hankook Tire opened a beachside pop-up activation called “Hankook X FE Tube Shop,” designed as a tire tube rental station to provide fans with unique, fun-filled experiences near the race venue. The activation drew highly positive reactions from visitors, generating around 120,000 online engagements shortly after the event, significantly boosting brand awareness and emotional connection with fans.

The company further reinforced its EV technology leadership through branded content created in collaboration with Formula E. In April, Hankook Tire released the film ‘Electrified: Hankook iON X Formula E Technology’, featuring the GEN3 Evo iON Race tire pushing to top speeds of 322 km/h on a Formula E race car in a high-intensity chase sequence, drawing significant attention worldwide.

Hankook Tire also launched a special feature video for the London E-Prix powered by Google’s generative AI, Veo 3, and a collaboration teaser connecting Formula E and the World Rally Championship (WRC). These initiatives further expanded engagement touchpoints with global motorsport fans, strengthening Hankook Tire’s position as a technology leader shaping the future of racing.

At the Evo Session held in March in Miami, 11 celebrities experienced first-hand Formula E race cars fitted with Hankook’s iON tires—offering a thrilling behind-the-scenes look at how the tire performs under extreme conditions, identical to those faced by professional drivers.

The company also furthered sustainability in motorsports by incorporating eco-friendly materials and energy-saving technology into its racing tire compounds, helping reduce resource consumption while advancing innovation within Formula E.

In addition, as a presenting partner of FIA’s “Girls on Track” program—an initiative aimed at encouraging greater female participation in motorsports—Hankook Tire offered racing experiences to over 1,000 aspiring female drivers during the 2025 JAKARTA E-PRIX, marking the program’s largest-ever engagement to date.

Looking ahead, Formula E’s Season 12 will kick off in Brazil this December, spanning 11 countries around the world. Hankook Tire plans to continue building momentum for the championship by connecting with fans across borders and time zones, reinforcing its role as a key player in the future of electric motorsport.